FOR THE BRANDS

YOU ARE HERE BECAUSE you want to ELEVATE your brand through EMOTIVE images that CONNECT with your audience

A bunch of kids decked out in Salty Swimwear and Will and Bear hats sip on coconuts for Will and Bear's lifestyle campaign photographed at a beach in Byron Bay NSW.

Before I launched my photography business, I spent many years in marketing and communications roles working in-house for some of Australia’s largest companies, as well as externally for leading ad agencies. This means I understand the importance of delivering images that are on brand and will help forge strong connections with your customers.

When I’m shooting, I’m thinking about your brand personality and values, I’m thinking about your target audience, and I’m thinking about the end game - your website, EDMs, social media and digital and print ads. I’m making sure I get a good mix of landscape and portrait images, wide images and tight crops, knowing firsthand the various marketing applications you’ll use the images for.

I like to think of this as my secret weapon. This and the fact that I have a knack for making people feel comfortable in front of my lens.

I just wanted to say a HUGE thank you for helping to bring my vision to life today, along with kid wrangling and product lugging. You are so easy going and super talented and it was such a pleasure to work with you!

~ Madeline, Olli Ella

GREAT BRANDS TAKE PEOPLE ON A JOURNEY

let's do that together

Model, Jemma, wears Island the Label clothing for Tweed Coast lifestyle photoshoot

BRANDS I’VE WORKED WITH

ASSEMBLY LABEL

DAUGHTERS OF INDIA

WILL AND BEAR

OLLI ELLA

ONE FABLE

SURFSTITCH

ECO INTIMATES

ISLAND THE LABEL

FRANKIE LANE

INVEST IN YOUR BRAND

REQUEST PRICe & info guide

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experience

ADVICE

You’ll receive a collection of thoughtfully edited images delivered direct to your inbox with the option to download the set in high resolution ready to print and in low resolution to share online and across social media.

When you work with me, I bring years of experience managing and shooting commercial sessions to the table. I know exactly what you’re looking for from
your session and I know how to achieve it. If there are children involved, I bring additional experience in raising two of my own and working with little people on a weekly basis when I’m shooting family sessions.

From the moment you book a session, I’m here
to guide you. I can provide you with advice on locations, talent, wardrobe and styling, and everything in between. If you need full support in managing all of the preparation, be sure to ask me about creative direction and project management when you get in touch.

Byron Bay lifestyle photographer Jasmin Sleeman photographs Interior Designer Natalie Walton at home for Assembly Label

A child wearing a hat from the Will and Bear Cubs range looks through binoculars for Will and Bear's Byron Bay Lifestyle photoshoot.

LAUREN / WILL + BEAR

The photos are amazing, Jas - exactly what we were after! I couldn’t be more thrilled with how the shoot turned out. Thank you so much for putting in such a great effort to organise everything.

We would absolutely love to keep working with you. You totally nailed this shoot!

Women celebrate Tweed Coast brand, Daughters of India, at the label's soiree in Casuarina Northern NSW.

MEGAN / DAUGHTERS OF INDIA

Thank you angel! Honestly Jas you are so special and I appreciated you every second that you were working your magic with your camera and then staying to help clean up after. I am so obsessed with the images. Holy moly, when I opened them they literally below my mind. Clever, talented you!

Kids play with hoola hoops in front of Brunswick Heads iconic pink house for Olli Ella's lifestyle photography campaign

MARIJA / OLLI ELLA

JASMIN! We are so thrilled with the images. You’re a star and absolute magician. Thank you so much for your time and effort yesterday.

You truly went above and beyond for us!

LET'S WORK TOGETHER

WE'LL CREATE MAGIC

FOR YOUR BRAND

ENQUIRE NOW

COME SAY HI @JASMINSLEEMAN

Jasmin Sleeman is a Byron Bay, Cabarita Beach and Gold Coast family, newborn, maternity and elopement photographer capturing honest and emotive stories of life and love. She lives for adventure and is available to travel to document your story. Jasmin also specialises in commercial photography for some of Australia’s leading brands.